Well, primarily because it’s terrible for the environment!

It has always amazed me, and even more so now that with the growing awareness of environmental concerns of our mother earth, and the negative effect we have on her, that as an industry we have been so slow to take a more conscious approach to our design & business practices.

Yes, I have also been guilty of this, I have had a busy retail shop, 25 years of weddings and events and many years a teacher and yes I used foam, didn’t quite recycle as efficiently as I could & didn’t always know where my product was coming from & how it was produced, but it is with a pure love of nature and a deep curiosity that leads to educating ones self and in turn leads to change.

#NOFLORALFOAM – Now I hope you are curious and are listening to this growing #nofloralfoam conversation, so let’s talk education. Here are some very informative articles on the subject and well worth a read as there is so little accurate information available on the boxes of this horrible plastic. I mean here we are using our skills and knowledge of floristry design to showcase our flowers and foliage’s and displaying them in a toxic plastic/foam block that the receiver has no idea of how to dispose of. The fact is that foam is a micro plastic that NEVER breaks down, is NON BIODEGRADABLE and almost always ends up in water down the sink to our oceans or in landfill.

Alarmingly recent studies from the RMIT University Australia have shown that micro organisms are indeed being effected by floral foam & the toxicity that it leaches into the water & sadly the bio foam chemicals were shown to be even worse! as shown by this image here from the research – the green is floral foam!

So what now? If not foam then what?……..

Let’s not wait until there is an alternative product, let’s innovate and create, after all that is who we are as florists – designers, floral engineers. But this essentially isn’t innovation as it really wasn’t that long ago that floral foam didn’t exist, actually my first boss [30 years ago] was a wonderful artist who had never used foam and was always showing us ways to construct stable and supported designs using chicken wire..

 Designing with awareness of our planet, of the very nature we adore to showcase every day. This is creating with purpose!

My own ethics and philosophy do not need to be your own. And to be completely honest to design and create #nofloralfoam has been the most freeing shift in my career as a florist. It’s a work in progress for sure but one I’m excited about exploring to continue to be curious about alternative techniques and one that I am passionate about sharing with you all.

Be always blooming,